Pantone 2023 Color of the Year: How to Use Viva Magenta in Your Home

Another year, another statement from the Pantone Color Institute, the leading authority on all things color design. The global color expert recently announced their Color of the Year for 2023: Viva Magenta. A beautiful hue of the red family, it is vibrant and soothing at the same time. Just like last year’s selection, Very Peri, it captures common feelings shared by modern homeowners while presenting a bounty of creative design solutions. Learn a bit more about this special color and how you can incorporate it into your home.

A hand holds up a paint swatch of a magenta color palette containing Pantone’s Color of the Year 2023: Viva Magenta.

Image Source: Getty Images – Image Credit: YakubovAlim

Pantone Color of the Year 2023: Viva Magenta

Viva Magenta is a bright, crimson red that balances warm and cool energy. Pantone describes the color dynamically, calling it “fierce” and “rich.” They say it differs from last year’s selection in that Viva Magenta answers our “collective need for strength.” So, what does this mean for you as a homeowner? Viva Magenta is a color of unity. It has the power to embrace and make your guests feel welcomed while maintaining a modern aesthetic. Colors in the red family are known to make a home feel comfortable, especially in the dining room. It has often been said that reds can stimulate appetite.

A section living room of a living room with an art deco-style side table and a rounded fabric chair. The wall, chair, and table are all magenta. On the wall, there’s a graphic showing Pantone’s Color of the Year 2023 Viva Magenta and its Pantone color code: 18-1750.

Image Source: Shutterstock – Image Credit: Ume Illustration

How to Use Viva Magenta in Your Home

This year’s interior design trends are showing a preference for colorful decorating. Viva Magenta fits this mold perfectly. It is a bold and vivacious choice for interior paint. Need a splash of energy in the living room? Looking to give your dining room a makeover? Viva Magenta may be the perfect solution.

In terms of complementary colors, Pantone specifically calls out pale grays, blues, and pastels. This shade of magenta can be a stunning accent color for homeowners that prefer a more neutral backdrop while incorporating elements of contemporary home design. The typical accent pieces come to mind: pillows, blankets, and throw rugs. However, Viva Magenta is also perfectly suited for accent items in the kitchen—think glassware, candle holders, hand towels, etc. For those who are ready to dive into the deep end of the magenta pool, consider a velvet couch. Its boldness also goes well with interior design styles that are characterized by flair, such as Art Deco interior design.

A section of a living room with a comfortable rounded couch and a coffee table. The pillow and walls are magenta, reflecting Pantone’s Color of the Year 2023: Viva Magenta.

Image Source: Shutterstock – Image Credit: Viktoria Lytvyn

Viva Magenta is sure to lead the eye throughout your home. Its magnetic energy may be the missing ingredient to your interior design plans for 2023. For more information on color design tips, read our blog post on Colorful Modern Design Trends for Your Home.

Featured Image Source: Shutterstock – Image Credit: sommthink